Donna Stoney is a winemaker here in Oregon.
I helped tell her story using social media platforms, local print publications, and the company website.
In a nutshell,
During my 20 minute ride I found out my Lyft driver was a journalist for the Street Roots Newspaper.
Donna's story went from Lyft to a centerfold feature a few weeks later.
The exposure earned the attention of The Oregonian and Oregon Wine Archive. I served as the liaison before being switched to 'bcc'.
6 months, big strides