Stoney Wines

Donna Stoney is a winemaker here in Oregon.

 

I helped tell her story using social media platforms, local print publications, and the company website.

In a nutshell,

During my 20 minute ride I found out my Lyft driver was a journalist for the Street Roots Newspaper.

 

Donna's story went from Lyft to a centerfold feature a few weeks later.

 

The exposure earned the attention of The Oregonian and Oregon Wine Archive. I served as the liaison before being switched to 'bcc'. 

6 months, big strides

 

Timeline

June - August: Logo, Social Media, Website Creation & Launch

(3 month paid event promotion)

 

August: Donna Stoney featured in Oregonian, Street Roots, Oregon Wine Archive, & Forest Grove News Times

September 5th: Labeled over 1,000 bottles by hand*

 

September 7th: Wine Launch*

 

October: Wine Club Launch

 

November: I got Donna's wine in a brick and mortar*

*video below

Target Audience

People of Color

 

#BlackGirlsWine

 

Consumers who read the back of wine bottles

Local

Family Oriented

Men who enjoy having dinner with friends

Metrics

150 attendees at launch 

Profit over $5,000 in sales at launch

Sold in stores

Videos below do not play on mobile view

Credits

Client

Brand

My Role

 

 

The Cast

Donna Stoney

Stoney Wines

Brand Manager

Content Curator

Web-Design & Maintenance

 

Sasheen

Dominique Stoney-Quitoriano

Cory Eliason

  • Sasheen's LinkedIn
  • Sasheen's Instagram
  • Sasheen's Youtube

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