sCENTER

I grew a love for fragrances because of my Mom's collection. All name brand. Nothing less. 

When I started to like boys, fragrance was important. It set me apart and left lingering impressions, how sexy. 

My class project was to create a business of my own and build a marketing plan. Instead of picking from the list I researched an industry I loved. My team members loved the idea and we created sCENTER.

Objective

Providing a viable cruelty-free option for fragrance shopping by creating an online system where customers can create their own personalized fragrance. Our mission is to create a bond between creator and fragrance. 

The name is the combination of scent and the 'center' of attention.

S

Innovative product that targets an underrepresented niche market


Less overhead than a brick and mortar store 


Unique experience


Dedicated employees

W

Difficulty breaking into a mature market

Manufacturing complexity of made to order products

Difficulty securing patents 

O

Partnerships with other brands

Changes in consumer behavior towards e-commerce 


Celebrity endorsements 

T

Tariffs on chemicals/ingredients
 

Other subscription-based competitors
 

Privacy concerns

Credits

Client

Brand

My Role

 

The Cast

Portland State University

sCENTER by Sasheen

AccountManager

Strategist

 

Sasheen

Carol Herz

Jasmine Torres

Danny Grey

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