Hire A Sunflower
What I wanted to learn
I requested informational interviews from top players, job shadowed, and talked with directors at popular agencies in Portland, Oregon.
LinkedIn (mutual connections), networking events, word-of-mouth, Thesis, social listening, 1x1 and expert interviews
Industry jargon, high level talking points, day-to-day job duties of every department, the individuals why, is this position for me, where can I improve, do I want to work here, does my voice matter here
Hundreds of applicants, hire internally or word of mouth, hire based on skills and experience listed on resume, hire cultural “fits” not “additions”.
Plant the seed to be the next hiree, create something invaluable.
Did you know sunflower seeds are extremely versatile? The oil can be used for cooking, hair, and positive health benefits. They also produce healthy fat, like avocados.
If a brand has a new product or service dropping, they know the launch won't be successful without a marketing plan and big exposure.
I'm graduating college and I want Portland agencies to know I am ready to work, now. So I need a marketing plan and exposure too.
Why are we consistently doing these amazing things for companies, but never for ourselves?
Lamar runs most outdoor advertising in Portland. I was able to find billboards that are close to the living areas that my target audience lives in (SW, SE Portland). They are also at the entry/exit points by agencies in NW Portland.
The high budget for the out of home exposure didn't scare me, it fueled me.
Recruiters bring people in agencies and advocate for candidates.
They are always reading
Appreciate visuals of work
Cover letters suck
Use less words, Add more pictures, Get to the damn point
Children's Style Book
I want to describe the Monday life of a recruiter and gently include sunflowers (me).
Page 1 Example: It's raining in Portland, Recruiter wakes up, Messy hair, Buzzing alarm clock (7:30 AM), Dog bouncing on bed. Gets ready for day, drinks caffeine, glances at sunflowers in vase and smiles (subtle flex).
The image below inspired me. In my opinion, it shows the addition of sunflowers adds happiness and character.
OOH, On Premise
Social + Digital, Emails, Website, Zoom, Google Hangouts
Portland Ad Agencies